Acqua di Parma is an Italian lifestyle and fashion company that produces fragrances, candles, bathrobes and leather accessories. All of its ranges are exclusively made in Italy, and distributed in 43 countries.

The rich history of this perfume house goes back to 1916, to Parma – a city famous for its violets, and a town rooted in cultural tradition. At that time, most of the fragrances men wore came from Germany: strong, intense, complex. The idea behind the creation of the original Colonia from Acqua di Parma was to offer something crisp, subtle, utterly refreshing. Refined and elegant, sophisticated and wearable, it became an instant – and now timeless – classic.

The company's original fragrance, Colonia, was created in 1916 in a small perfume factory in the center of Parma's historic old town, after which the company is named.