In 1972, the Madrid-based leather goods and ready-to-wear House Loewe launched its first women’s fragrance: L de Loewe. Initially designed to be sold exclusively in the House’s boutiques, the fragrance was so successful that eventually, the House began investing in international perfumery retail.
40 years and 10 olfactory creations later, the House presented Solo Loewe, a new men’s fragrance which reflects Spanish culture with audacity, modernity and sensuality. Loewe fragrances incarnate the Spanish spirit: elegant, refined, luminous, strong and unpredictable, with floral, woody and lemon-scented essences. To create this perfect harmony, the House finds its resources in nature.