This is more than a story. Even more than a fairytale. It is as quick as the blink of an eye, yet intense like a lifetime. It is a charming pause between two happenings. It is the silence before the chiming of a note. It is a whisper carried by the wings of a butterfly, a telltale sign of Italian creativity. In 2010 the Maison Xerjoff, under the artistic direction of Mr. Sergio Momo, brought to life the Sospiro Perfume Collection. It is a collection which is lavishly olfactory, sending out multi sensorial stimuli. The first is auditory, rocking back and forth between andantes and adagios, as the names of the perfumes are borrowed from classical music.
Another stimulus is tactile:
The only thing you can touch in a perfume is its flacon. The velvety flacon is a reminder of the daintiness of the butterfly’s wingbeat, long before the perfume is worn.