In 1968, Hot Wheels die-casts were designed to revolutionize toy vehicles by looking cooler and performing better than the competition. More than five decades later, Hot Wheels is now the #1 selling toy in the world.
Hot Wheels has become an icon in both automotive and pop culture, thanks to live events like the Hot Wheels Legends Tour, action sports events, and amusement park attractions, as well as partnerships with the hottest brands.
Hot Wheels continues to innovate with digital efforts like the Hot Wheels NFT Garage, integrations into racing games like Forza, and original game creations like Hot Wheels Unleashed, which has sold over a million copies.