Fragrance Family: Ambery Woody
Key Notes: Ambery Woods, Bourbon Geranium, Calabrian Bergamot
Product Details:
Paradigme, a fragrance that transcends traditional preconceptions by asking – what if there’s another way? A question as an invitation to experiment and open new perspectives.
Paradigme Eau de Parfum expresses sophistication and avant-garde in an unexpected masculine ambery woody scent.
The Scent:
The warm sensuality of ambery woods is entwined with a green bourbon geranium, uplifted by a fusing Calabrian bergamot heart.
The Bottle:
The Prada Paradigme bottle invites curiosity with an architectural silhouette of elegance and an avant-garde statement through the tilted Prada triangle. A bottle lacquered in a black to green gradation, the house’s iconic color.
Refillable Design:
Crafted with sustainability in mind, a 150ml refill of Prada Paradigme helps consumers save 65% glass, 75% plastic, and 100% metal when compared to three new 50ml bottles of the fragrance.
Another way to compose a fragrance:
Paradigme Eau de Parfum rethinks the traditional way to create a fragrance. Our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid; a symbolic echo of the iconic Prada triangle itself. The result is an avant-garde yet highly sophisticated ambery woody signature oscillating between enveloping warmth and exhilarating freshness.
Base notes: Opening on the warm sensuality of ambery woods composed of Peru Balm and Benzoin resin and vigorous Guaiac wood.
Heart notes: At the heart, an iconic green bourbon geranium, this time reinvented with floral rosy facets.
Top notes: Unfolding on a fusing Calabrian bergamot heart and airy musks uplifting the entire composition.
“The obsession for this composition was audacity, the audacity to challenge classicism to propose a new model, more sensual and magnetic.”
Marie Salamagne, Master Perfumer
Another way to design a bottle:
The Paradigme bottle immediately invites curiosity. An architectural silhouette of radical elegance softened by rounded edges and an avant-garde statement through the tactile tilted Prada triangle, the house’s iconic signature. A bottle lacquered in an intense and alluring black to green gradation, the house’s iconic color. The outerbox is etched to echo the brand’s signature Saffiano leather cross-hatching, signed with a silver Prada logo.
Refillable design:
Crafted with sustainability in mind, a 150ml refill helps consumers save 65% glass, 75% plastic, and 100% metal when compared to three new 50ml bottles of Prada Paradigme.
