MATIERE PREMIERE is the French phrase for "raw material". Each fragrance in the collection is built around one central natural ingredient, used in its highest dosage. Founder and 7th generation Master Perfumer Aurélien Guichard reveals the unique texture and most beautiful facets of the central ingredient in a contemporary, direct composition, to create an unparalleled sillage. Focusing on excellence and perfume quality, the House grows its own roses and tuberoses in organic farming in the Grasse region.