The work hard/play hard slogan expresses the identity of the brand and its two founders. The continuous creation of new trends and styles, combined with a playful spirit, has driven the brand’s planetary success since the first runway show in 1995. The Canadian duo’s creativity also extends into design and lifestyle.

Ceresio 7 Pools and Restaurants and Ceresio 7 Gym & Spa in Milan represent Dsquared2 not only as a luxury brand but also as an exclusive individual experience.