From its beginnings in Spain, founded as an artisanal collective, LOEWE has a 175-year legacy of craftsmanship as one of the world’s major luxury houses. Arriving in 2013, LOEWE’s creative director Jonathan Anderson began a bold new chapter for the house, taking an intellectual yet playful approach to fashion combined with vibrant Spanish lifestyle, redefining the brand as wholly focused on craft and culture. Working in collaboration with in-house perfumier, Nuria Cruelles, Jonathan Anderson’s vision for LOEWE Perfumes is to reflect these core values via an innovative approach to the creation of scents inspired by the natural world and human emotion: a vibrant Botanical Rainbow of colour and scent.