In 1925, at the age of 23, Marcel Rochas founded the couture house ROCHAS, inspired by essential values, a bold spirit, joie de vivre and elegance. He invented a unique vision of femininity: one that is comfortable, nice to wear, but also sumptuous to look at. With Femme, created in 1945 and dedicated to his wife Hélène, this fragrance marked the beginning of a love story between the Maison and perfume. The Maison also went on to create Byzance, Madame Rochas and I’Eau de Rochas, which made their mark on the world of perfumery.