Mattel is the current toy licensee for DreamWorks Animation's popular Trolls franchise, taking over from Hasbro in 2022 to produce dolls, playsets, and accessories tied to the films like Trolls Band Together, focusing on music, vibrant hair, and imaginative play with features like "Hair Pops" and transformation accessories, bringing the colorful world of Poppy, Branch, and friends to life for fans.