Barbie believes that dolls can make a real difference in shaping a better world. As part of Mattel’s mission to support future generations, Barbie focuses on three main goals: promoting diversity, inspiring confidence, and reducing environmental impact.

Playing with dolls helps kids understand feelings and develop empathy. Over the years, Barbie has evolved to include a wide range of body types, skin tones, and hairstyles to better represent real people.

They also address the “Dream Gap” — the age when many girls begin to doubt their potential — by providing tools and support to help them stay confident and chase their dreams.